About Generation Clay

At Generation Clay, we empower and support everyone in looking and feeling their best. Clay is buried deep under the surface of the ground, and as beauty is much more than skin deep, so are we. Working from the ground-up, we’re striving to be the beauty product of choice for the super urban woman and man who wants to look their best both day-to-day, and on social.

We’re about the deep clean, the polish and the matte look to look good, even without a filter. Clear the skin. Reducing the pollution under skin. Reduce dark circles and brighten your skin overall. There’s a new generation in town, a generation of confident, empowered women, and they’re members of Gen Clay. We stick together, and this is only the beginning.