Frequently Asked Questions

What does HydrO18™ (part of the Activated Water™) stand for?
Hydration Oleic Acid 18 = HydrO18 — HydrO18™ Activated Water™ mimics Oleic Acid to more easily absorb into the skin (unlike regular water) as a fatty acid (omega-9) with a lipid number of 18, which closely mimics the lipid profile of the stratum corneum, the outer layer of the skin. Hydro18 uses a lipid profile from nature (Macadamia nut oil) that is very similar to the lipid profile of the skin. Like attracts like. This lipid profile is 100% water-soluble, and when introduced into regular water, it changes water from being incompatible with skin to being bio-compatible and super-hydrating. It has been clinically-proven to immediately and instantly hydrate the skin.

In what step of my skincare regimen should I incorporate this product?
This Hydrating Mask should be applied after cleansing. If used in the morning, continue your regular skincare routine after use. If used at night, it can be left on overnight in place of your night cream or in addition to night cream, depending on your preference and hydration needs.

Do I need to wash this mask off?
No. Depending on your preference, this mask can be rinsed off with water, wiped off with a wet cloth or left on overnight.

This product has macadamia nut oil in the formula, what if I have a nut allergy?
Depending on your sensitivity, you should avoid products—topical and otherwise—containing an ingredient that you are known to be allergic to and have been advised to avoid.

What do other people think of this Hydrating Mask?
We’ve only received glowing reviews! Here are a few of our favorites…

“This mask is absolutely AMAZING!! I have never felt skin hydration like this ever before! I love putting it on before going to bed and waking up to the most radiant and plump, youthful skin. It has also cleared up blemishes and evened out the color all over my face. PLUS I'm starting to use it on my chapped lips and dry, cracking feet... this truly is a miracle product!” — Lauren C, California

“I am a diabetic and one of the hardest tasks is keeping yourself as well as your skin hydrated. Most masks and moisturizers either leave your skin dried up or can clog your pores! This hydrating mask is it! If you know anyone who is diabetic, please share this product with them, they will thank you!” — Theresa V, Kansas

“LOVE this product! I apply at night, wait about 15 minutes, then massage it in and leave it on while I sleep. My skin feels so hydrated and "plumped!" And that feeling lasted for days. I don't think my skin has ever been so hydrated.” — Paula Y, Maryland

“WOW is what this product makes me say!! This product not only hydrates my skin like no other, it makes my pores so much smaller and less noticeable, it leaves me feeling refreshed and having a glow that I've never had before! Multiple people have told me my face is glowing ever since I started using this Mask! Thank you Apriori Beauty for blowing me out of the water AGAIN!!!” — Jamie K, California

“Amazing Hydration! Only day 4 and I absolutely love this mask! The first morning my skin was less crepy and my fine lines were diminished in half! After applying on clean skin every evening and leaving on overnight, the fourth morning my skin is not only much more less crepy, but also the deep lines on my chest from sun damage and aging are less noticeable! At age 48 my skin is now noticeably MORE hydrated and firmer with a very youthful and vibrant glow as well as a smoother texture and a noticeably “very even” skin tone. This product feels great too! And the scent is nothing but clean and fresh! I’m addicted to this mask and grateful for what it’s doing to hydrate and beautify me because when we look younger.... we feel younger! I highly recommend this product of PURE hydration WITH EXCEPTIONAL results! Thanks so much Apriori Beauty!” — Mindy T, Kentucky

Orders will be shipped within 2 weeks. Once orders ship, you will receive an email with a tracking number so you can track your shipment from door-to-door.
Due to the high volume with these sales, we cannot send out expedited orders. Please allow 24 hours for a response to emails.

Return Policy
Due to high volume and limited inventory, all Today Show Sales are FINAL Sales - No Returns/Refunds/Exchanges

Failed Transactions
If you get an error message when attempting to checkout, please call your bank or credit card to make sure they have not blocked the transaction for activity outside of your normal purchases. It's very common and a way for them to protect you from fraudulent purchases. Can usually be fixed in a few minutes so you can complete your order successfully.

Credit Card Charges
Due to the high volume of orders and because this is a FINAL SALE event, credit cards will be charged at the point of purchase. Items will ship within 14 business days from date of purchase.

Have more questions about this Hydrating Mask or Apriori Beauty?
Feel free to email us anytime at