About Color WOW

Color WOW is a capsule collection of "problem-solving" hair products, created to address every problem associated with color treated hair, from roots to ravaged texture to style-wrecking humidity. Winner of over 70 major beauty awards, Color Wow formulas were created by Gail Federici (CEO and founder), legendary product innovator who created the first "prescriptive" ranges to solve the problems unique to frizzy hair and blonde hair.