DONNI. elevates the essentials: we eliminate the space between what you want and what you need, and make every day feel special. We believe that looking put-together while feeling comfortable is the ultimate luxury. Casual shapes in soft fabrics transition seamlessly from the home and into the world with subtle touches of luxury, like our tortoise buttons and baroque pearl zippers.
Our story began in 2009, when founder Alyssa Wasko created her own comfortable, comforting scarves to cope with the death of her father Donald. Her friends began asking for them, and before long orders arrived from around the country through word of mouth alone. Alyssa's personal creative outlet grew into DONNI., named in memory of her dad. Drawing on the same characteristics of comfort and ease, neck warmers expanded into tube tops and sarongs became pants , and the brand grew into a full clothing and accessory line.
By partnering exclusively with local women-owned factories in Los Angeles and by supporting a different non-profit each season, we honor Donald's legacy with pieces that make you feel good, inside and out.