About Jules Smith

Aspirational Style. Inspirational Prices. Incomparable Quality. Jules Smith is a contemporary jewelry line with a bohemian aesthetic, designed with love, in Venice CA.

As founder of Jules Smith jewelry, Gina Nigrelli-Smith has forged a dynamic brand with a uniquely inspired identity. A former ballet dancer and fashion editor, Nigrelli-Smith studied at NYU in the heart of Greenwich Village. With New York as her backdrop, Nigrelli-Smith crafted a style of her own that is bold, indie and most importantly, authentic to her gypsy soul. Her natural bohemian style permeates her jewelry designs, her home, and her personal style. Her collections draw inspiration from a love of juxtaposing luxe details and architectural lines with organic shapes and unexpected nods to the past.
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Now, Nigrelli-Smith balances motherhood with the fashion world, all while maintaining her status as a style icon. Whether designing in the studio, commenting on style onscreen, or sharing her experiences as a woman in business, she is consistently on the go in search of her next inspiration.