THE LYFESTYLE CO. was created to combine our passion for natural beauty and the love to inspire. Emulating a luxury perfume line with the modern clean lifestyle.

After years of using mainstream beauty products and luxury perfume lines, Mobile Retail Pioneer + Owner of L.A.’s very own J.D. LUXE, Jordana Fortaleza started acquiring an allergic reaction to her favorite brands. After ongoing research for natural alternatives from the harsh chemicals causing the reaction to her skin, she saw there weren’t enough options for natural perfumes. Connecting her affinity with the earth's natural crystals and their healing properties, her passion for clean beauty and her love of perfumes, she created THE LYFESTYLE CO. right out of her home in Los Angeles.

THE LYFESTYLE CO. has since expanded and introduced their wellness and beauty line of "High-Vibrationa Beauty" products that free from parabens, sulfate + any harsh chemicals.


We source rare, precious aromatics from around the world to create our natural perfumes. Each of our perfumes is handcrafted in Los Angeles using organic almond and coconut base - mixing only premium essential oils that are 100% natural and free from harsh chemicals.

Marrying the essence of positive vibrations, we infuse crystals in each perfume under the full moon with the the best intentions.

Each essential oil’s complex and unique scent triggers emotions and memories, which can help in your search for a more fulfilling and balanced life.

Our mission is to trigger a positive state of mind with each scent thoughtfully hand created. Crystals infused in our perfumes helps enhance your positive attributes.